The three rules at the heart of customer centric growth for O2 in Slovakia, are equally relevant to developing high performing NGBs. At this week’s Marketing Week Live, Jonathan Earle from Telefonica O2 shared three rules upon which O2 have built their success in Slovakia. These are: 1) Stand for something 2) Be consistent 3) […]
Sports psychologists talk about being in flow, in the zone. It means the athlete is focused, with no distractions, and performance becomes almost effortless. But this state of effortlessness, requires a lot of effort to achieve it, whether in high performance sport or small businesses. Re-reading Margaret Manson‘s CEO Online article “The power of the […]
Seth Godin posted recently, about employees who take a “dont blame me, all I do is work here” approach to customer service. Unfortunately, Qantas were proving Godin’s point to me while he was still typing.