New year is a great time to start or increase our sports participation. For a start there’s safety in numbers, as “do more exercise” and “get fit” are high on the list of annual new year’s resolutions. But to create a new habit out of these resolutions, personal trainers will tell us we need some […]
What’s your sport? What is running, swimming or football? As a current, lapsed, potential participant, or as someone that never wants to do it, what do these sports mean to you? What does each sport’s brand stand for, in your eyes? Strong brands are ones that create an emotional response in people. When you ask […]
I was reading the Starbucks entry on wikinvest the other day. The bit that particularly interested me was the short entry on Starbucks 3rd place – a market positioning based on delivering a differentiated customer experience that became a catalyst for growth within the coffee shop market. The entry reads: Starbucks’ success is due in […]
Last week, Nike announced their quarterly results. Constant dollar revenues grew 9%, with growth in every geography except for Japan. But it wasn’t the results themselves that interested me; but rather, how they explained their strategy for creating sustainable business growth. Mark Parker, NIKE Inc.’s President and CEO, said “everything we do at Nike is […]
Governing the business of football – the A-League and English Premier League search for the same answers
Football club ownership is in the news in both hemispheres at the moment. In the UK, Manchester Utd and Liverpool fans are both protesting about the investment approach taken by their American owners. Co-owners Tom Hicks and George Gillett have decided the business culture clash has gone on long enough, and put Liverpool up for […]
Ever wish you could have an exercise buddy to train with? Or wish there was a mass participation race near-by? In the old ‘real world’ you’d be stuck with no friends and no access. But not any more. MapMyRun have partnered with the Columbus Half Marathon, to bring Columbus to the world. On August 30th, […]
Ok, so you’re a fan, but are you a citizen? The Phoenix Suns are giving fans more ways to become engaged in the team, the brand and their tribe of fans.
How would customers reinvent your product? google’s recent announcements of google wave and Chrome OS, demonstrate a challenger brand approach to product innovation.