Seth Godin has made an interesting post about a consumers underlying fear of being wrong, and how they behave as a result of it. His final sentence, that this is “the lone barrier almost every product and service has to overcome in order to succeed” is particularly relevant for the sports industry. From a sports […]
What’s your team’s/club’s/sport’s Net Promoter Score? Or put another way, how many of your current customers would actively refer you to their friends? While debate rages about how accurately this measure can predict revenue growth, most leading companies still pay more attention to this measure than they do to customer satisfaction scores. Why? Because we’ve […]
I was reading the Starbucks entry on wikinvest the other day. The bit that particularly interested me was the short entry on Starbucks 3rd place – a market positioning based on delivering a differentiated customer experience that became a catalyst for growth within the coffee shop market. The entry reads: Starbucks’ success is due in […]
Last week, Nike announced their quarterly results. Constant dollar revenues grew 9%, with growth in every geography except for Japan. But it wasn’t the results themselves that interested me; but rather, how they explained their strategy for creating sustainable business growth. Mark Parker, NIKE Inc.’s President and CEO, said “everything we do at Nike is […]
Governing the business of football – the A-League and English Premier League search for the same answers
Football club ownership is in the news in both hemispheres at the moment. In the UK, Manchester Utd and Liverpool fans are both protesting about the investment approach taken by their American owners. Co-owners Tom Hicks and George Gillett have decided the business culture clash has gone on long enough, and put Liverpool up for […]
Ok, so you’re a fan, but are you a citizen? The Phoenix Suns are giving fans more ways to become engaged in the team, the brand and their tribe of fans.
How would customers reinvent your product? google’s recent announcements of google wave and Chrome OS, demonstrate a challenger brand approach to product innovation.
Something wonderfully strange has happened to Air New Zealand – they’ve developed a personality! Following hot on the heels of their nothing to hide ads, comes their bare essentials in-flight safety briefing.
Joanna Maxwell recently won a prize for storytelling on slideshare. Her powerful yet simple presentation on creative thinking is so good, that I had to share it with you. If you don’t have time to skim through it now, Joanna’s 4 simple steps are: Be curious – play Make connections – try something (anything) new Challenge […]
I love flying Virgin Blue / Pacific Blue, because they continually remind me that you don’t need to be dull, just because your all competitors are. While most airlines focus on providing a service (A to B, on-time with some food thrown in), Virgin Blue provide a whole experience. I remember my 1st impression of […]