Customer-led growth – it’s time for a sporting revolution

Unleashing customer-led growth requires sports organisations to start a revolution. A revolution in how they think and work. The sports industry is facing a significant challenge. Consumer expectations are changing fast, and these changes could make community sport increasingly irrelevant. Yet the potential for growing participants and fans is huge. But to achieve it, sports organisations must commit to […]

Re-evaluating the 4 Ps of marketing for sport

This month’s HBR magazine has an interesting article about rethinking the classic 4 Ps for B2B marketing. Instead of Product, Place, Price and Promotion, the authors propose Solution, Access, Value and Education. As NGBs are largely in the B2B space, rather than B2C, the article has some interesting ideas for sport’s governing bodies. Instead of […]