The most important marketing strategy decision

The fundamental marketing decision that each organisation needs to make, is whether their marketing strategy will be to: get people to notice what you want to make (this means seeing the customer from a sales perspective)? or create things that people will notice and talk about (which means seeing the whole organisation from a customer’s perspective)? Customer-centric […]

This week’s top 3 growth articles

This week’s growth articles help you to: Build an army of loyal customers without paying a fortune to acquire them Improve customer retention by rethinking your acquisition strategy Find ways to get your new ideas to spread (without spoiling the surprise its all about people!) Building an army of loyal customers Huge customer loyalty doesn’t […]

Re-evaluating the 4 Ps of marketing for sport

This month’s HBR magazine has an interesting article about rethinking the classic 4 Ps for B2B marketing. Instead of Product, Place, Price and Promotion, the authors propose Solution, Access, Value and Education. As NGBs are largely in the B2B space, rather than B2C, the article has some interesting ideas for sport’s governing bodies. Instead of […]

Good enough, rarely is

Achieving the dizzy heights of high performance, is not just about performing well in competition. It’s the daily decisions to spend extra hours in practice, when others have gone home. It’s about having the courage to risk failure, in the pursuit of new ways to beat opponents. And its about being fueled by a vision – a vision of performance beyond what mere mortals can achieve.