Recent articles in FastCompany and AdAge have highlighted some interesting innovations and trends in the retail sector that could also impact sports delivery. Starbucks has had a go at re imagining the rules for building coffee outlets. It’s designed its new concept store to be a work of art, and deliverable on a truck. The […]
This week Nike announced it was committing $50m to Michelle Obama’s campaign to get American kids more active, citing the high social costs of the “inactivity epidemic”. This commitment is just the latest example of the lesson Nike learned many years ago – to sustain growth, they must be customer-led not product-led. And when you […]
With the latest round of funding for NGBs now confirmed, many are taking the opportunity to review not just the offers they make to their target customers but also the underlying business model they use to deliver those offers. To support those conversations, and introduce some of the key ideas, I’ve summarised a few recent […]
I was reading the Starbucks entry on wikinvest the other day. The bit that particularly interested me was the short entry on Starbucks 3rd place – a market positioning based on delivering a differentiated customer experience that became a catalyst for growth within the coffee shop market. The entry reads: Starbucks’ success is due in […]
Last week, Nike announced their quarterly results. Constant dollar revenues grew 9%, with growth in every geography except for Japan. But it wasn’t the results themselves that interested me; but rather, how they explained their strategy for creating sustainable business growth. Mark Parker, NIKE Inc.’s President and CEO, said “everything we do at Nike is […]
A new survey investigates the economic impact of delivering poor customer experiences. On average, Australian consumers end 1.37 relationships, with an average value of AU$403, because the customer service didn’t meet their expectations.
Ever wish you could have an exercise buddy to train with? Or wish there was a mass participation race near-by? In the old ‘real world’ you’d be stuck with no friends and no access. But not any more. MapMyRun have partnered with the Columbus Half Marathon, to bring Columbus to the world. On August 30th, […]
How would customers reinvent your product? google’s recent announcements of google wave and Chrome OS, demonstrate a challenger brand approach to product innovation.
Something wonderfully strange has happened to Air New Zealand – they’ve developed a personality! Following hot on the heels of their nothing to hide ads, comes their bare essentials in-flight safety briefing.
Joanna Maxwell recently won a prize for storytelling on slideshare. Her powerful yet simple presentation on creative thinking is so good, that I had to share it with you. If you don’t have time to skim through it now, Joanna’s 4 simple steps are: Be curious – play Make connections – try something (anything) new Challenge […]