Re-evaluating the 4 Ps of marketing for sport

This month’s HBR magazine has an interesting article about rethinking the classic 4 Ps for B2B marketing. Instead of Product, Place, Price and Promotion, the authors propose Solution, Access, Value and Education. As NGBs are largely in the B2B space, rather than B2C, the article has some interesting ideas for sport’s governing bodies. Instead of […]

The 3rd place…

I was reading the Starbucks entry on wikinvest the other day. The bit that particularly interested me was the short entry on Starbucks 3rd place – a market positioning based on delivering a differentiated customer experience that became a catalyst for growth within the coffee shop market. The entry reads: Starbucks’ success is due in […]

Sustainable business growth at Nike

Last week, Nike announced their quarterly results. Constant dollar revenues grew 9%, with growth in every geography except for Japan. But it wasn’t the results themselves that interested me; but rather, how they explained their strategy for creating sustainable business growth. Mark Parker, NIKE Inc.’s President and CEO, said “everything we do at Nike is […]