Insight-led customer retention

“Customer retention needs to be embedded in the marrow of your organisation”. This is my favourite line from Paul Gravett‘s article entitled ‘trickle or torrent: how successful is your customer retention?’. The article explains how an organisation can (and must) boost its customer retention. While Gravett was writing for the arts sector his message is relevant to other sectors too. […]

This week’s top 3 growth articles

This week’s growth articles help you to: Build an army of loyal customers without paying a fortune to acquire them Improve customer retention by rethinking your acquisition strategy Find ways to get your new ideas to spread (without spoiling the surprise its all about people!) Building an army of loyal customers Huge customer loyalty doesn’t […]