What’s your sport? What is running, swimming or football? As a current, lapsed, potential participant, or as someone that never wants to do it, what do these sports mean to you? What does each sport’s brand stand for, in your eyes? Strong brands are ones that create an emotional response in people. When you ask […]
Seth Godin has made an interesting post about a consumers underlying fear of being wrong, and how they behave as a result of it. His final sentence, that this is “the lone barrier almost every product and service has to overcome in order to succeed” is particularly relevant for the sports industry. From a sports […]
I was reading the Starbucks entry on wikinvest the other day. The bit that particularly interested me was the short entry on Starbucks 3rd place – a market positioning based on delivering a differentiated customer experience that became a catalyst for growth within the coffee shop market. The entry reads: Starbucks’ success is due in […]
Ever wish you could have an exercise buddy to train with? Or wish there was a mass participation race near-by? In the old ‘real world’ you’d be stuck with no friends and no access. But not any more. MapMyRun have partnered with the Columbus Half Marathon, to bring Columbus to the world. On August 30th, […]
Ok, so you’re a fan, but are you a citizen? The Phoenix Suns are giving fans more ways to become engaged in the team, the brand and their tribe of fans.
Something wonderfully strange has happened to Air New Zealand – they’ve developed a personality! Following hot on the heels of their nothing to hide ads, comes their bare essentials in-flight safety briefing.
I love flying Virgin Blue / Pacific Blue, because they continually remind me that you don’t need to be dull, just because your all competitors are. While most airlines focus on providing a service (A to B, on-time with some food thrown in), Virgin Blue provide a whole experience. I remember my 1st impression of […]