3 steps to become a customer centricity champion

Becoming a customer centricity champion – 3 steps to get started

A version of this article, how to become a customer centricity champion, appeared in the recent CSPNetwork newsletter and on www.cspnetwork.org Summary The Government’s new Sports Strategy advocates a more ‘customer-centered’ and collaborative approach by all parts of the sector. “This strategy is first and foremost about meeting the needs of the customer, understanding what […]

Customer-led growth – it’s time for a sporting revolution

Unleashing customer-led growth requires sports organisations to start a revolution. A revolution in how they think and work. The sports industry is facing a significant challenge. Consumer expectations are changing fast, and these changes could make community sport increasingly irrelevant. Yet the potential for growing participants and fans is huge. But to achieve it, sports organisations must commit to […]

Bezos ecosystem customer centricity | RobertsSports

Amazon ecosystem to include Barclays branches

Customer-centricity is at the very heart of Amazon’s strategy. The online retailer understands that its success is driven by creating a pain-free shopping experience for its customers. Central to this strategy is an ecosystem of partners that can source and deliver a wide range of products. Interestingly, this ecosystem now includes Barclays Bank branches. An ecosystem of partners With innovations […]

The most important marketing strategy decision

The fundamental marketing decision that each organisation needs to make, is whether their marketing strategy will be to: get people to notice what you want to make (this means seeing the customer from a sales perspective)? or create things that people will notice and talk about (which means seeing the whole organisation from a customer’s perspective)? Customer-centric […]

This week’s top 3 growth articles

This week’s growth articles help you to: Build an army of loyal customers without paying a fortune to acquire them Improve customer retention by rethinking your acquisition strategy Find ways to get your new ideas to spread (without spoiling the surprise its all about people!) Building an army of loyal customers Huge customer loyalty doesn’t […]