The 3rd place…

I was reading the Starbucks entry on wikinvest the other day. The bit that particularly interested me was the short entry on Starbucks 3rd place – a market positioning based on delivering a differentiated customer experience that became a catalyst for growth within the coffee shop market. The entry reads: Starbucks’ success is due in […]

Creative thinking – a competitive edge

Joanna Maxwell recently won a prize for storytelling on slideshare. Her powerful yet simple presentation on creative thinking is so good, that I had to share it with you. If you don’t have time to skim through it now, Joanna’s 4 simple steps are: Be curious – play Make connections – try something (anything) new Challenge […]