Teamwork is a value and a notion that’s obvious in many high performance teams. The All Blacks continuous success stems from a strong culture of teamwork. Meanwhile every year at least one Premier League team struggles when their collection of expensive talent fails to gel. It’s no different in business, where strong teamwork is required to meet tight deadlines […]
I love this article on Kevin Sinfield, a Rugby League legend and the first player from his sport to be nominated for the BBC’s Sports Personality of the Year (SPOTY). It’s a great advert for Rugby League and great advice for aspiring players in all sports. Doing the right thing right – 5 lessons from Kevin […]
Keeping score is vital to the success of organisations and their staff. But this success hinges on everyone knowing what “winning” looks like and what the priority activities are to achieve it. Done well, an organisation can create a handful of relevant metrics that help everyone see & measure their contribution to the overall goal. […]
The three rules at the heart of customer centric growth for O2 in Slovakia, are equally relevant to developing high performing NGBs. At this week’s Marketing Week Live, Jonathan Earle from Telefonica O2 shared three rules upon which O2 have built their success in Slovakia. These are: 1) Stand for something 2) Be consistent 3) […]
What’s your sport? What is running, swimming or football? As a current, lapsed, potential participant, or as someone that never wants to do it, what do these sports mean to you? What does each sport’s brand stand for, in your eyes? Strong brands are ones that create an emotional response in people. When you ask […]
Seth Godin has made an interesting post about a consumers underlying fear of being wrong, and how they behave as a result of it. His final sentence, that this is “the lone barrier almost every product and service has to overcome in order to succeed” is particularly relevant for the sports industry. From a sports […]
I was reading the Starbucks entry on wikinvest the other day. The bit that particularly interested me was the short entry on Starbucks 3rd place – a market positioning based on delivering a differentiated customer experience that became a catalyst for growth within the coffee shop market. The entry reads: Starbucks’ success is due in […]
Seth Godin posted recently, about employees who take a “dont blame me, all I do is work here” approach to customer service. Unfortunately, Qantas were proving Godin’s point to me while he was still typing.
Something wonderfully strange has happened to Air New Zealand – they’ve developed a personality! Following hot on the heels of their nothing to hide ads, comes their bare essentials in-flight safety briefing.