Ever wish you could have an exercise buddy to train with? Or wish there was a mass participation race near-by? In the old ‘real world’ you’d be stuck with no friends and no access. But not any more. MapMyRun have partnered with the Columbus Half Marathon, to bring Columbus to the world. On August 30th, […]
Seth Godin posted recently, about employees who take a “dont blame me, all I do is work here” approach to customer service. Unfortunately, Qantas were proving Godin’s point to me while he was still typing.
Ok, so you’re a fan, but are you a citizen? The Phoenix Suns are giving fans more ways to become engaged in the team, the brand and their tribe of fans.
There are many elements to delivering a great customer experience, and Cadbury seem to have tripped over one at the same time as they’ve succeeded with another
Charging customers who want to commit to a longer relationship at a higher price, seems a strange strategy.
How would customers reinvent your product? google’s recent announcements of google wave and Chrome OS, demonstrate a challenger brand approach to product innovation.
Something wonderfully strange has happened to Air New Zealand – they’ve developed a personality! Following hot on the heels of their nothing to hide ads, comes their bare essentials in-flight safety briefing.
Joanna Maxwell recently won a prize for storytelling on slideshare. Her powerful yet simple presentation on creative thinking is so good, that I had to share it with you. If you don’t have time to skim through it now, Joanna’s 4 simple steps are: Be curious – play Make connections – try something (anything) new Challenge […]
I love flying Virgin Blue / Pacific Blue, because they continually remind me that you don’t need to be dull, just because your all competitors are. While most airlines focus on providing a service (A to B, on-time with some food thrown in), Virgin Blue provide a whole experience. I remember my 1st impression of […]
Achieving the dizzy heights of high performance, is not just about performing well in competition. It’s the daily decisions to spend extra hours in practice, when others have gone home. It’s about having the courage to risk failure, in the pursuit of new ways to beat opponents. And its about being fueled by a vision – a vision of performance beyond what mere mortals can achieve.