Re-evaluating the 4 Ps of marketing for sport

This month’s HBR magazine has an interesting article about rethinking the classic 4 Ps for B2B marketing. Instead of Product, Place, Price and Promotion, the authors propose Solution, Access, Value and Education. As NGBs are largely in the B2B space, rather than B2C, the article has some interesting ideas for sport’s governing bodies. Instead of […]

Why do we play sport?

New year is a great time to start or increase our sports participation. For a start there’s safety in numbers, as “do more exercise” and “get fit” are high on the list of annual new year’s resolutions. But to create a new habit out of these resolutions, personal trainers will tell us we need some […]

Balanced scorecard – 20 years young

The Balanced Scorecard approach to successfully executing business strategy is now 20 years old. But the work of Kaplan and Norton is still relevant to our sector today, as we move from counting inputs and outputs to measuring impact and outcomes. For those not familiar with the approach, the balanced scorecard enables a business to […]

The overwhelming fear of being wrong

Seth Godin has made an interesting post about a consumers underlying fear of being wrong, and how they behave as a result of it. His final sentence, that this is “the lone barrier almost every product and service has to overcome in order to succeed” is particularly relevant for the sports industry. From a sports […]

The 3rd place…

I was reading the Starbucks entry on wikinvest the other day. The bit that particularly interested me was the short entry on Starbucks 3rd place – a market positioning based on delivering a differentiated customer experience that became a catalyst for growth within the coffee shop market. The entry reads: Starbucks’ success is due in […]

Sustainable business growth at Nike

Last week, Nike announced their quarterly results. Constant dollar revenues grew 9%, with growth in every geography except for Japan. But it wasn’t the results themselves that interested me; but rather, how they explained their strategy for creating sustainable business growth. Mark Parker, NIKE Inc.’s President and CEO, said “everything we do at Nike is […]

Governing the business of football – the A-League and English Premier League search for the same answers

Football club ownership is in the news in both hemispheres at the moment. In the UK, Manchester Utd and Liverpool fans are both protesting about the investment approach taken by their American owners. Co-owners Tom Hicks and George Gillett have decided the business culture clash has gone on long enough, and put Liverpool up for […]