Many products & services could benefit from someone asking these two simple questions well before any delivery starts being planned… what’s it for, and how will we know if it worked?
- Asking what’s it for – and by extension who is it for – helps to ensure that the product/service/experience is going to fully meet a clearly defined need
- Asking how will we know if it’s worked helps ensure that the right measures are in place to monitor and respond to progress
If these two questions can’t be clearly answered – and consistently answered across the team – then it’s unlikely that the desired market impact will be achieved.
For more on this, read Seth Godin’s post What’s it for?