2 simple questions for improving impact

Insight 2 Impact






Many products & services could benefit from someone asking these two simple questions well before any delivery starts being planned… what’s it for, and how will we know if it worked?

  • Asking what’s it for – and by extension who is it for – helps to ensure that the product/service/experience is going to fully meet a clearly defined need
  • Asking how will we know if it’s worked helps ensure that the right measures are in place to monitor and respond to progress

If these two questions can’t be clearly answered – and consistently answered across the team – then it’s unlikely that the desired market impact will be achieved.

For more on this, read Seth Godin’s post What’s it for?

Posted in Voice of the customer and tagged , , , .

One Comment

  1. Thanks for sharing!

    The world is moving fast, and so are your customers. But what matters is how well you are keeping up with them. Knowing your customer is no longer good enough. The Forrester report will teach you valuable skills to help you understand your customers better and respond to their needs faster than the competition.

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